Website ki traffic kaise badhaye, यह जानना हर उस blogger के लिए बहुत ज़रूरी है जिसने अभी-अभी अपना blog शुरू किया है | आपने चाहे किसी भी blogging platform का use किया हो traffic तो लाना ही पड़ता है और लाना भी चाहिए |
ऐसा इसलिए कि बिना traffic के, ना तो अच्छी earning हो पाती है, और ना ही website की विसिबिलिटी बढती है |
जैसा कि आप जानते ही हैं कि जिस website की domain authority ज्यादा होती है वही google की SERP में टॉप पर रहती हैं |
आज की इस post में आपको वे सभी तरीके मिलने वाले हैं जो आपकी website को रैंक कराने में 100 % करेंगे | कृपया post पर बने रहिए |
New blog/ website ki traffic kaise badhaye
website पर traffic बढाने के लिए जिन basic methods को आज हम जानने वाले हैं उन्हें ज्यादातर ब्लॉगर जानकर भी अनजान कर देते हैं | सोचते हैं कि इन basic तरीकों से क्या होने वाला है | लेकिन दोस्तों ये मत भूलिए कि छोटी-छोटी चीजें ही पूर्णता लाती हैं | चलिए शुरू करते है :
आसान भाषा use करें
New blog को लिखते समय भाषा को सरल बनाये और किसी भी sentence को अधूरा ना छोड़ें | flow ना टूटने दें | नए segment को नए paragraph से शुरू करें और छोटे paragraph लिखें |
नए ब्लॉगर अपने ब्लॉग पर ट्रैफिक कैसे लायें_ complete Hindi guide
अगर आप English के शब्दों का इस्तेमाल कर रहे हैं तो ज्यादा कठिन English का प्रयोग ना करें |
आपकी post पर नए और पुराने दोनों तरह के visitors आते रहेंगे इसलिए भाषा सरल होने से आपकी बात जल्दी समझ आएगी |
Label add करें
जब आप किसी भी नई post को publish करें तो उससे पहले post में लेबल ज़रूर add कर लें | लेबल में आपका focus keyword भी शामिल करें | LSI keyword भी use करें |
इससे फायदा ये होगा कि जब भी कोई query डालकर सर्च करेगा तो label में आपका focus keyword होने से आपकी ही post पर आएगा, अगर user की query आपके keyword से match करती है तो |
User के लिए लिखें
जब user आपकी post पर आता है तो उसके मन में कई तरह के सवाल होते हैं, जिन्हें वो जानना चाहता है | अगर आपकी post पर उसके सवालों के related एक भी solution नहीं है तो user तुरंत आपकी post को छोड़ सकता है |
इसके लिए TOC यानि Table of content का use करें | TOC से user को ये पता चलता है कि आपने कौन- कौन से points को cover किया है |
अगर user को TOC में उसकी query से related 3 या उससे अधिक points मिलते हैं तो वह ज्यादा देर तक आपकी post पर बना रहता है | इसलिए user की query को ध्यान में रखकर post लिखें |
8-12 बजे post publish करें
बहुत से नए ब्लॉगर बहुत अच्छा post लिख लेते है लेकिन उन्हें ये पता नहीं होता है कि इसे publish कब करना है |
दोस्तों हर काम को करने का एक समय होता है अगर समय से ना किया जाये तो उसकी कोई value नहीं रहती | जैसे कि patient को सही समय पर medicine न दी जाये तो क्या वह ठीक होगा |
ठीक वैसे ही new post को publish करने का सही समय होता है सुबह के 8 बजे से 12 बजे तक | ऐसा क्यों ?
ऐसा इसलिए कि इस समय ही social media पर सबसे ज्यादा visitors आते और आपको बता दें कि google bots की crawling भी ज्यादातर इसी बीच होती है | इसी कारण से कोई भी new post जल्दी रैंक हो जाती है |
website पर traffic लाने के लिए इसी समय में new post publish करें और सभी social media में भी link share करें | traffic भर भर के आएगा, ज़रूर आएगा |
नोट: याद रखें आपकी post के title और url में focus keyword ज़रूर होना चाहिए |
Post का intro छोटा रखें
अपनी post का intro छोटा रखें और जहाँ तक हो सके user को ये बताएं कि इस post में उनकी कौन-कौन सी problem solve होने वाली हैं | कम शब्दों में अपनी बात कहें | intro में internal link do से ज्यादा न रखें |
intro के बाद image का use करें जो copyright ना हो | ख़ुद से image बनाना सीखें | Canva का use करें | छोटे-छोटे paragraph में user को solution देना शुरू करें |
Custom domain का use करें
Website ki traffic kaise badhaye, इस समस्या से के लिए user कई बार जानबूझकर गलती करते हैं और free के domain ले लेते हैं और सोचते हैं कि अगर ऐसे ही चल गया गया तो ठीक, वर्ना बाद में देखेंगे |
custom domain ना होने के कारण post का url बहुत लम्बा हो जाता है जिसे याद रख पाना user के लिए मुश्किल हो जाता हैं | इसका एक नुकसान और भी है |
मान लीजिए, किसी user ने आपकी कोई post को visit किया लेकिन कम समय होने के कारण post पूरा ना पढ़ सका | अग्नि बार अगर user आपकी post पर आना चाहता है तो custom domain ना होने के कारण आपकी website पहचान नही पा रहा है तो ?
सोचिये अगर आपका पास custom domain होता तो ? इस लिए एक बढ़िया सा domain purchase करें, free के चक्कर में ना पड़ें |
www. freedomain.blogspot.com/21-22/blog/website ki traffic kaise badhaye.html (Free domain)
www. Customdomain.com/website ki traffic kaise badhaye/ (Purchased domain)
Sharing बटन use करें
यह गलती अक्सर new blogs में मिल जाती है कि उसमे share करने का button ही नहीं है और फिर ये पूछा जाता है कि मेरी website ki traffic kaise badhaye | कहीं आपने भी तो यही गलती नहीं कर दी?
अगर नई post ज्यादा से ज्यादा share नही होगी तो traffic कैसे create होगा | जितने भी प्रकार के social media platform (Facebook, Twitter, Instagram, Pinterest, Whatsapp, Shabd, Quora) हैं सभी पर post को share करें और दूसरों को मौका दें कि वो आपको को share कर सकें |
Podcast का use करें
कई बार ऐसा भी होता है कि post को लिखने में सभी points cover नही हो पाते | कुछ लोगों को post पढना अच्छा भी नही लगता | क्योंकि कई बार post लिखते लिखते बहुत बड़ी हो जाती है जिसे user पढना पसंद नहीं करता |
ऐसी स्थिति में आप अपना podcast channel बनाये और उसमे post को publish करें | यानि कि आप जो कुछ भी लिखकर समझा रहे थे अब उसे बोलकर समझाए |
podcast का link अपने blog में भी add करें | इससे ये होगा कि जो लोग आपकी post समय कम होने के कारण पढ़ नही पा रहे हैं वे podcast में आपकी post सुन सकें |
Broken link सही करें
Website ki traffic kaise badhaye, क्यों traffic नही आ रहा ? कहीं आपकी post पर कोई broken link तो नही? ये broken link क्या होता है ?
यह एक ऐसा link होता है जो आपकी पर तो है लेकिन वास्तव में exist नहीं करता | user उस link पर click करता है तो use कुछ ऐसा दिखाई देता है – 404 page not found! image not found |
Broken link कैसे बन जाते हैं
दोस्तों broken link कोई बनाता नही है बन जाते है | आइये देखते हैं इनके बनने की वजह और इन्हें कौन-से tool से remove करना है |
- अगर अपने blog में किसी ऐसी website का url दिया है जो अब expire हो चुका है या बंद हो गया है, तो यह एक broken link है |
- Blog पर आने वाले comments में कोई ऐसा url है जो कहीं भी open नही हो रहा या exist ही नही करता है तो यह broken link है |
- अगर आपने अपने blog की किसी post का url बदल दिया है और बाकी लिखी post ने update नही किया है तो यहाँ भी broken link की error आएगी |
- अगर आपने अपने blog की किसी image को बदल दिया है और उसको वही नाम नही दिया है तो ये भी एक broken link है |
किसी भी website पर broken link का होना किसी भी लिहाज़ से सही नहीं है | google bots को जब ऐसे link मिलते हैं तो ये उस website को रैंक नहीं करते हैं, और तो और google adsense में भी दिक्कत का सामना करना पड़ता है |
नोट: BLC (Broken Link Checker) plugin से यह समस्या दूर हो जाएगी |
Bounce rate कम करें
Website ki traffic kaise badhaye, इसके लिए bounce rate को कम करना बहुत ज़रूरी होता है | आपको अपने visitors को अपने blog पर बनाये रखना है और back button दबाने से रोकना है |
आप सोचेंगे कि ये कैसे होगा? Back button दबाने से कैसे रोकेंगे भला | कोई भी दबा सकता है | इसका उपाय ये है कि आप अपनी सभी post को एक दूसरे से internally connect करें | side बाद में recent posts दिखाएँ |
यहाँ पर बहुत ही catchy title का use करें और उनमें पहले publish की गई post का url दें | इससे user को ज्यादा से ज्यादा समय मिलेगा post से जुड़े रहने का | जितनी देर तक visitors post पर रुकेंगे उतना ही आपकी website का bounce rate कम हो जायेगा |
आज आपने क्या सीखा?
दोस्तों कोई भी ब्लॉगर ये नहीं चाहता कि website पर traffic कम हो या visitors कम आये | हर किसी की ख्वाहिश यही होती है कि website पर ज्यादा से ज्यादा traffic बना रहे जिससे अधिक से अधिक clicks मिल सकें |
ऐसा तभी हो सकता है जब आप user से mentally connect होंगे | जब तक आप विजिटर के मतलब की post लिखते रहेंगे, visitors बने रहेंगे |
आपको ये पोस्ट Website ki traffic kaise badhaye कैसी लगी हमें comment करके बताये | अगर आप technology से जुडी कोई post चाहते है तो हमें बताएं | इसे आपके नाम के साथ publish किया जायेगा | itechshala visit करने के लिए धन्यवाद!!
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Sar me apki website par quora ki site se aaya tha apne jo broken link ki jaankari apni post me bataya hai ye bhut sahi hai mere sath bhi yesa hi huaa tha broken link se traffic down ho gya tha
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I’d definitely appreciate it.
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